On August 17, Standard Robots entered a strategic partnership with 361°, a leading Chinese sports apparel and equipment brand. Wang Yongkun, Founder & Chairman of Standard Robots, and Ding Wuhao, Executive Director & President of 361° Group, joined other senior leaders from both companies to witness the collaboration. This partnership unlocks brand new real world commercial application scenarios for Standard Robots’ DARWIN embodied AI robot, and marks a pivotal advance in Standard Robots’ pursuit of building more versatile, intelligent robots.
The Intersection of Technology and Sports
Unlocking New Visions for Industrial Intelligence
As a world-leading provider of industrial intelligent mobile robot solutions and a pioneer in industrial embodied-AI robotics, Standard Robots boasts robust technical capabilities and extensive industry know-how. The company is committed to advancing robots toward greater versatility and intelligence, and spearheading transformations within smart manufacturing.
Guided by its brand ethos “One More Degree of Passion”, 361° Group has built solid expertise in R&D for sports-product innovation, large-scale event services, and massive sports-scenario data accumulation. This resonates strongly with Standard Robots' technical DNA. Both organizations leverage professionalism and innovation to deliver greater efficiency and vitality to people's lives.
This collaboration with 361° is far more than a simple one-plus-one combination. Envision future commercial sports scenarios where robots deliver precise motion guidance and intelligent gear-matching recommendations for users. On the smart manufacturing front, 361°'s relentless pursuit of quality will unlock greater value for Standard Robots' robotic technologies within flexible production workflows. It marks not merely a convergence of technology and sports, but also a mutual synergy between intelligence and passion.
Under this strategic partnership, 361° plans to gradually deploy Standard Robots' embodied-AI robots across its global footwear-and-apparel retail stores. The initiative will accelerate the commercial evolution of Standard Robots toward more versatile robotics solutions, open up additional real-world use-cases for embodied-AI technology, and bring forward fresh possibilities for industrial intelligence.
Empowering Sports with Technology
Pursuing the Future Vision of Human-Robot Collaboration
Since its founding, Standard Robots has stayed firmly focused on industrial-grade mobile robot track. From core-technology breakthroughs to real-world scenario deployments, the company deeply understands the power of dedication. Meanwhile, 361°’s long-term accumulation within the sports industry demonstrates the value of persistence.
Wang Yongkun shared on-site: “When I founded the company right after college graduation, I was often questioned for being ‘too young and inexperienced’. Yet youth is precisely the source of innovation — it emboldens us to take risks and push boundaries. Standard Robots’ dedication and 361° Group’s persistence will serve as the core driving force behind this partnership. We aim to empower sports with technology, and make technology more human-centered through sports.”
Driving Industrial Upgrading Through Innovation
Unlocking New Application Scenarios for Robots
Expanding from industrial to commercial sectors, Standard Robots has consistently anchored its development in technological innovation. This strategic partnership with 361° marks a key milestone in Standard Robots’ cross-industry exploration. Moving forward, the company will keep exploring commercial-sector applications for robotic technologies, bringing intelligent robots into broader real-world use cases, injecting renewed momentum via robotics, and helping steer the robotics industry toward a more versatile, intelligent and efficient future.
